Project: FEI Stabling
Squeak Media is proud to share our recent collaboration with FEI Stabling, a company that’s setting the new standard for temporary horse stalls. Specializing in both the sale and lease of high-quality horse stalls, FEI Stabling needed a powerful online presence that matched the strength of their brand and reputation in the equestrian industry.
Commercial and Service Industries
Equestrian
Services
Discovery and Strategy Session
We began the project with a thorough discovery and strategy session to uncover the opportunities for growth and visibility. This included:
🔍 Extensive keyword research to identify high-value search terms
📊 Competitor analysis to understand how FEI Stabling could stand apart
🚧 Gap analysis to find content and service areas that competitors were missing
🗓️ 12-month content strategy to build authority and drive organic traffic
These insights fueled a digital strategy designed to attract qualified leads and convert interest into action.
Custom Website Design and WordPress Development
We brought the FEI Stabling brand to life with a custom-designed WordPress website, focused on:
✅ Conversion-first UX/UI design that makes it easy for customers to inquire or place orders
✅ Accessibility, meeting WCAG 2.1 standards to ensure usability for all visitors
✅ Lightning-fast performance, with the site achieving 90%+ Core Web Vitals scores
✅ Mobile responsiveness, ensuring a seamless experience across all devices
Professional Copywriting
Every word on the site was written by a professional copywriter, with messaging crafted to:
• Clearly communicate FEI Stabling’s unique value
• Guide visitors through product and service offerings
• Build trust and encourage inquiries or direct orders
The result is a website that speaks directly to the needs of show organizers, barn managers, and event producers.
Enterprise Hosting & Maintenance
The website is hosted on Squeak Media’s enterprise-level server, offering:
🔒 Industry-leading security
🚀 High-speed performance
🔧 Ongoing maintenance for all themes, plugins, and backend systems
Ongoing Content Strategy
With the site launched, we’re now executing the content strategy developed in the discovery phase. This includes:
📝 Blog posts that support SEO and educate customers
📣 Social media content to increase reach and brand awareness
📬 Email newsletters that keep FEI Stabling top-of-mind with past and potential customers
Results and Impact
Since the new website launched, FEI Stabling has seen:
📈 A significant increase in online orders
📞 A surge in qualified lead conversions
🔍 Improved search engine rankings and visibility
Conclusion
The FEI Stabling project is a shining example of how a focused digital strategy, backed by top-tier design and development, can drive real results. From discovery through execution, Squeak Media helped FEI Stabling create a digital foundation that supports their mission to raise the bar for temporary horse stalls.
🐴 Visit the FEI Stabling website today and see how we brought their industry-leading vision to life!